We Sell Online. Athena Handles the Backstage.

From campaign chaos to brand consistency in clicks.

We had 200+ creatives and 5 platforms to post on. Now, we just open Athena.

— Tanvi S., Founder, Oorja Organics

The Problem

Tanvi’s D2C skincare brand grew fast. They had to constantly share packaging creatives, social media posts, product shoots, and influencer assets between design teams and freelancers.

Files were stored in Drive, Dropbox, and sometimes…someone’s desktop. Internal branding got messy.

The Athena Advantage

With Athena, Tanvi set up a brand assets workspace where all creatives were stored, versioned, and labelled. Her designer, ad agency, and freelancers had controlled access — without needing to bug her for “that logo again.”

Why It Worked

• Central repository for brand assets
• Controlled access for external partners
• No brand dilution, no duplicated files